ASML needs engineers that think ahead. Engineers that start thinking along even before they’ve been hired. Chip machine manufacturer ASML is a front-runner when it comes to technical progress. High-tech would be an understatement.
Their labor market communications strategy is geared toward getting people with a shared passion for engineering interested in ASML’s challenges, whether they work for the company or not. Real life problems that arise in ASML’s R&D department are shared with the target group, asking them one simple question: Do you have the solution? This strategy works. Once mobilized, the target audience instantly comes up with ideas on how to tackle these technical issues.