This campaign focuses on recruiting students in pre-university or higher secondary education, as they’ve shown to be more successful at the pilot training program than other students. In a call-to-action, students were informed of the open days, which are compulsory for applicants.
Apart from providing the students with information, the open days are also meant to get them excited about a Defence pilot’s exhilarating job. The campaign is shown on banners, online advertorials and interactive school boards. By scanning the eye-catching poster with your smart phone, you get a ride-along in an F-16.