Being a military pilot may seem like a dream job, but in practice it is difficult to find the suitable candidates for the job The demands are high, the challenge immensely. To make this job top of mind again for a large group of young professionals we developed the campaign Born to Fly. Because you don't become a pilot, you are born one!
The campaign will initially target the landing page https://werkenbijdefensie.nl/vlieger. From there it is only a small step towards a first introduction day or sign up for the pilot test. We developed two short films in which famous athletes who also live to fly are challenged to discover if their aerial stunts can be done by using a F16 fighter jet or an Apache attack helicopter. Olympic champion Epke Zonderland and snowboarder Cheryl Maas discover whether it is possible to copy their antic, while viewers discover the extraordinary world of an air force pilot.