The Ministry of Defence used to have an impressive array of brochures. One for every battalion or division. But from the target group’s perspective, one prefers something that presents the employer as a whole in a form that can be taken home after a conference or open day.
Therefore, we’ve developed an entirely new magazine: Def. Def is a flexible magazine. Its content can be adjusted to its reader’s educational level. From lower secondary education to pre-university education. This way, you can figure out what your personal options are within the organisation, and The Ministry of Defence manages to reach many different target audiences with the same magazine.