OR assitants, anesthesiologist assistants and nurses may well be the toughest care sector target group to reach. Especially in an academic hospital. Other hospitals tend to pay more, and there’s a growing trend that sees experienced co-workers being hired by employment agencies. It is hard to target this extremely challenging group through mass media campaigns only. Helping them, on the other hand, proves effective. Helping them find a new possible occupation, helping them spot new career opportunities.
This is precisely what Steam develops for UMC Utrecht: tools that allow the target group to better judge their future chances. Take The Career Cab that picks you up at home (or at your current job) and takes you to UMC Utrecht. On the way, on the back seat, you can have an inspiring conversation with a career coach and at UMC you will be given an individual tour of your preferred department.
Or play Catch on to Your Career, a convenient online tool that offers the medic an insight into their potential career development, including the things they haven’t yet considered. Florence Nightingale, Mother of all nurses, will point them towards this innovative piece of software.